Social Media and Marketing

Join Our Creative Team

Position: Social Media and Marketing Manager
Location: San Rafael, CA
Pay: $20–$35/hour (based on experience & capabilities)


About Rafael Florist:

Rafael Florist is a beloved, family-owned retail florist known for our stunning arrangements, exceptional customer service, and commitment to celebrating life’s most meaningful moments. As we continue to grow, we’re looking for a creative and driven Social Media & Marketing Coordinator to help share our story and showcase our floral artistry with the world.


Job Summary:

This is a hands-on, creative role perfect for someone who loves flowers, storytelling, and building an engaged online community. You’ll manage our social media presence, create marketing content, and help bring fresh ideas to promote Rafael Florist both online and in-store.


Responsibilities:

  • Develop and execute a monthly content calendar across social media platforms (Instagram, Facebook, TikTok, etc.)

  • Photograph floral arrangements and create compelling photo and video content

  • Write captions, blog posts, and promotional copy that reflect our brand voice

  • Monitor engagement and respond to comments, messages, and reviews

  • Plan and promote seasonal campaigns, sales, and special events

  • Create and send email newsletters using tools like Mailchimp or similar

  • Collaborate with designers and staff to promote in-store happenings, weddings, and events

  • Track analytics to measure performance and optimize strategies

  • Occasionally assist with in-store displays, signage, and promotional materials


Qualifications:

  • Experience managing social media for a brand or business (bonus if it’s retail or floral!)

  • Strong writing and visual storytelling skills

  • Basic photography and video editing skills (phone-based or DSLR)

  • Familiarity with Canva, Adobe Creative Suite, or similar design tools

  • Proficient with Instagram, Facebook, TikTok, and other relevant platforms

  • Knowledge of basic marketing principles and email marketing platforms

  • Passion for flowers, creativity, and visual aesthetics

  • Organized, self-motivated, and detail-oriented


Perks:

  • Be part of a warm, creative team in a beautiful work environment

  • Flexible hours and opportunity to grow with the business

  • Employee discounts on flowers and gifts

  • A chance to build a portfolio in a visual and emotionally meaningful industry

Apply for this position

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